Do you like your name? Your first name? I do not particularly like mine. Apparently, my given name was Dad’s choice. Mom’s choice of name for me was not too wonderful either! So, it seems, I was doomed from the start! Oh well, I’ve lived with it for many years and I don’t have the luxury of a second name I could use, so .. do call me Eileen! 🙂
Wow! What an exciting time when we start up a new small business! I am mainly referring to the type of business that could have its genesis in a hobby that is turning into a money-spinner. The type of business that could stem from skills learnt in the corporate world and now applied for your own account. The type of business created when you see a gap in the market in which you are interested.
There are many reasons why you could have decided to start your own small business. Sadly, there are also just as many reasons why your small business will probably not make it over the long term. Some of those reasons I see over and over again. The most common reasons will be described by me in future posts; do stay tuned.
Five out of seven new small businesses in South Africa which will fail in the first year of trading. Yes, that is 5 out of 7 new small businesses. (Ref: South Africa’s Minister of Trade and Industry, May 2013.) Where small businesses have survived the first year, multiple challenges tend to appear or escalate and that is mainly where I come in to provide guidance and support.
Let’s get back to the subject of this post. “What’s in a name?”
Well, in my opinion, pretty much everything – especially if you are a very small business starting out on an exciting journey! Your business name should reflect the nature of the business and – crucially – there should not be any spelling mistakes in the name of your business! I belong to a large, wonderful group of moms supporting each other in their small businesses. There is one particular business name that troubles me every time I see it; a word in the business name is spelt incorrectly! Yes, WordPress, I could also have typed “spelled” but I do not live in the USA! 🙂
Many of us in South Africa are not native English speakers or we may have cognitive challenges that impact our use of grammar. Hence the need to take great care to proof read and spell check – UK English! – all our media. There are people who offer this service. Sloppy, poor use of language and grammar – to my mind – could indicate a sloppy, poor service or product! I then simply scroll on by in my search for a advertisement worthy of attention.
I am rather certain that there can be no mistaking what type of small business I currently own and operate! I guide, coach and mentor small businesses. I put my trust in what I do by registering a private company in that name! The Small Business Mentor (Pty) Ltd. 🙂
Thank you for reading this post; do let me know if I can assist you in managing your small business challenges!